Ball Beverage Packaging Europe Limited (BBP Europe) is a prominent lobbying firm registered with the EU Transparency Register since October 8, 2020. It operates as a subsidiary of Ball Corporation, a global leader in sustainable aluminum packaging solutions primarily for beverages, personal care, and household products. BBP Europe focuses on the Europe, Middle East, and Africa (EMEA) regions, running 18 locations within the European Union with 14 can body and can end production plants employing about 2,600 people. Across EMEA, BBP encompasses 34 locations and 4,700 employees.
The firm’s lobbying efforts concentrate on shaping EU policies relevant to packaging and environmental sustainability. Key dossiers targeted include the Packaging and Packaging Waste Regulation, the Ecodesign for Sustainable Products Regulation, Green Claims Directive, revisions to the Waste Framework Directive, and the EU’s Fit for 55 climate package. BBP Europe aims to influence these legislative areas by promoting sustainable aluminum packaging as an innovative and circular economy-friendly solution. Its lobbying activities involve submitting position papers and engaging with European Commission proposals to ensure regulations support the packaging industry’s environmental and commercial interests.
BBP Europe operates from a head office in Luton, United Kingdom, and maintains an EU office in Berlin, Germany. It is classified in the EU Transparency Register as a company and group category, representing its proprietary interests. Networking plays an essential role in its lobbying strategy, with affiliations including industry groups like Metal Packaging Europe and Europen, highlighting collaborative efforts within the packaging sector to align positions on regulatory matters.
Financially, BBP Europe reported lobbying expenditures between €200,000 and €299,999 for the year 2023, with consulting services such as those provided by Edelman Brussels accounting for a significant portion. Lobbying staff comprise roughly two employees dedicating partial full-time equivalents (0.85 FTE combined), reflecting a modest but focused internal lobbying capacity without European Parliament-accredited lobbyists.
Overall, Ball Beverage Packaging Europe Limited leverages Ball Corporation’s global experience and sustainable innovation credentials to influence EU environmental legislation while aligning strategic partnerships through established packaging associations. Its engagement underscores the increasing importance placed on sustainability and circular economy policies in the EU packaging sector and highlights the intersection between industry innovation and regulatory advocacy.
