The British Insurance Brokers’ Association (BIBA) is the UK’s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries, and their customers across the UK and European Union markets. BIBA acts as the voice of the insurance broking sector, advising members, government bodies, regulators, and consumer groups on key insurance and regulatory issues affecting the industry. With a membership of just under 2,000 regulated firms and over 100,000 employed staff, BIBA brokers contribute significantly to the UK economy, arranging over half of all general insurance and the majority of commercial insurance business. BIBA’s lobbying efforts focus on promoting fair regulatory frameworks, reducing the regulatory burdens on brokers, pushing for transparency in insurance distribution, and safeguarding consumer interests in the evolving insurance market. They actively engage in dialogues about insurance-related legislation and policies at the EU level, ensuring the perspectives and interests of brokers and customers are represented in EU institutions. BIBA also drives initiatives to improve customer access to insurance products via digital platforms while advocating for fair fee structures and transparency from digital comparison tools. Their lobbying also extends to enhancing market stability and consumer protection in insurance practices throughout Europe. BIBA’s sustained advocacy work, coupled with annual large-scale events such as their Manchester-based conference, positions them as a leading influence in EU insurance policymaking and regulatory environments. This extensive work aims to strengthen the insurance intermediary industry while navigating complex financial and regulatory landscapes across the UK and the EU.