CNH Industrial is a globally recognized equipment and services company specializing in agriculture and construction machinery. The company’s portfolio includes renowned brands such as Case IH, New Holland Agriculture, New Holland Construction, STEYR, Raven, Hemisphere, Flexi-Coil, Miller, Kongskilde, and Eurocomach. These brands collectively provide comprehensive solutions ranging from agricultural machinery and implements to precision digital technologies and autonomous systems, as well as construction equipment.
CNH Industrial operates with a strong focus on innovation, sustainability, and digital transformation, serving customers worldwide with over 40,000 employees in a diverse and inclusive environment. The company actively engages in EU policy areas relevant to its business, including agriculture, climate action, competition, customs, energy, enterprise, environment, information society, internal market, research and technology, taxation, trade, and trans-European networks.
Registered in the EU Transparency Register since April 16, 2015, CNH Industrial maintains an active lobbying presence in Brussels to influence EU legislation and policies affecting its sectors. It has declared lobbying expenditures between €100,000 and €199,999 for the financial year 2023, employing approximately 1.25 full-time equivalent lobbyists. The firm has participated in at least three high-level meetings with the European Commission in recent years.
CNH Industrial’s lobbying efforts align with its broader corporate strategy emphasizing sustainability and innovation. The company has been consistently recognized for its sustainability performance, including repeated inclusion in the Dow Jones Sustainability Indices and achieving high scores in climate change and water security programs. These commitments are reflected in its EU lobbying, where it advocates for policies that support sustainable agriculture, environmental protection, and technological advancement.
The company’s EU office is located in Brussels, Belgium, facilitating direct engagement with EU institutions. CNH Industrial’s lobbying activities focus on ensuring regulatory frameworks support its business objectives while promoting sustainable development and innovation in the machinery and agricultural sectors.