Coca-Cola Europacific Partners plc (CCEP) is the world’s largest independent Coca-Cola bottler by revenue, operating across 13 countries in Western Europe and serving over 300 million consumers. Formed in 2016 through the merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners, and Coca-Cola Erfrischungsgetränke, CCEP is a leading multinational in the fast-moving consumer goods sector. The company’s core business is the marketing, production, and distribution of Coca-Cola products and other beverages, including energy drinks, waters, juices, sports drinks, and ready-to-drink teas.
CCEP’s European lobbying activities focus on influencing EU policy and regulation in areas critical to its operations, such as the environment, nutrition, trade, and taxation. The company is engaged with EU legislative files including the Circular Economy Package, Waste Framework Directive, Packaging & Packaging Waste Directive, EU Plastics Strategy, Single-Use Plastics Directive, Farm-to-Fork strategy, and various tax-related initiatives. Its lobbying aims to shape policy outcomes that affect beverage packaging, recycling, sugar and PET trading, labeling, and health claims.
Since registering with the EU Transparency Register in July 2018, CCEP has maintained a relatively modest but consistent lobbying presence in Brussels, typically declaring 1–2 lobbyists and spending between €100,000 and €250,000 annually on lobbying activities. The company’s approach is primarily in-house, with occasional use of external communication agencies. CCEP is also active in several influential European industry associations, which amplifies its voice in policy debates.
CCEP’s sustainability agenda is a major part of its public affairs strategy. Initiatives such as “This is Forward” and the “Action on Climate Now” pledge reflect its commitment to reducing carbon emissions and achieving net zero by 2040. The company’s lobbying often intersects with these sustainability goals, especially on issues like packaging waste and climate policy.
CCEP’s Brussels office serves as its EU lobbying hub, and the company is registered in the United Kingdom, with its head office in Uxbridge. Its networking spans key associations in the beverage, packaging, and environmental sectors, reflecting a collaborative approach to advocacy. While its direct high-level meetings with EU officials are limited, CCEP leverages its association memberships and targeted lobbying to influence EU policy relevant to its business and broader industry interests
