Deliveroo is a UK-based technology company specializing in food delivery services, operating across 12 global markets including several key European countries such as the UK, Ireland, France, Italy, Spain, Belgium, and the Netherlands. Since its registration with the EU Transparency Register on 19 April 2018, Deliveroo has actively engaged in lobbying activities targeting EU policies related to platform work, employment and social policies, and digital market regulations. The company’s lobbying efforts focus on influencing directives aimed at improving working conditions in platform work and shaping the regulatory framework for digital platforms within the EU.
Deliveroo’s lobbying expenditures have been declared in the range of €100,000 to €199,999 for the financial year 2020. The company employs approximately 1.25 full-time equivalent lobbyists, with two individuals involved in lobbying activities, although none hold European Parliament accreditations at the time of the latest data. Deliveroo has held at least 10 high-level meetings with the European Commission, underscoring its active engagement with EU institutions.
The company’s lobbying is conducted primarily through its EU office located in Brussels, Belgium, with a head office in London, UK. Deliveroo is a member of industry groups such as Delivery Platforms Europe and the Computer & Communications Industry Association (CCIA), which help it network and amplify its influence on EU digital and labor policy discussions.
Deliveroo’s lobbying approach is typical of tech platform companies seeking to maintain operational flexibility within the evolving EU regulatory landscape, particularly in the gig economy sector. The company aims to protect its business model by engaging on legislative files concerning platform workers’ rights and digital single market policies.
Financially, Deliveroo has engaged intermediaries such as Weber Shandwick, to whom it paid between €25,000 and €49,999 in 2020, reflecting the use of external consultants to support its lobbying efforts.
In summary, Deliveroo’s EU lobbying profile reflects a focused strategy on digital platform regulation and labor policy, with moderate but consistent financial investment and active institutional engagement since 2018.
