The European Specialist Sports Nutrition Alliance (ESSNA) is a prominent trade alliance representing the specialist sports nutrition sector across Europe. Established in 2015, ESSNA serves as the unified voice of companies involved in the manufacture, marketing, and distribution of specialist sports nutrition products throughout most EU member states. Its primary mission is to advocate for a regulatory environment that supports innovation, safety, and growth in the sports nutrition industry, ensuring that legislation is balanced and fit for purpose.
ESSNA was formed in response to potentially restrictive EU legislation that threatened to impose low maximum permitted levels for popular sports nutrition products and enforce a positive list system for ingredients. Such measures risked removing existing products from the market and stifling innovation. ESSNA’s strategy has focused on building its profile, developing key policy messages, and engaging with policymakers at the European Commission, European Parliament, and member state governments to influence legislation effectively.
The alliance has successfully mobilized support from key stakeholders, including the UK government and influential Members of the European Parliament (MEPs), to halt or amend unfavorable proposals. Beyond lobbying, ESSNA also conducts public relations campaigns and consumer education initiatives to improve the sector’s image and protect consumers from non-compliant or misleading products. This includes the introduction of a European trademark for members’ products adhering to a strict Code of Conduct, helping consumers distinguish legitimate products from those that may be unsafe or illegal.
ESSNA organizes annual regulatory conferences and webinars that bring together industry leaders, academics, nutritionists, and policymakers to discuss current and future regulatory challenges and opportunities. These events facilitate knowledge exchange and help shape future EU policies affecting sports and active nutrition. The alliance also monitors the industry for non-compliance and works to ensure that legislation supports small and medium-sized enterprises as well as large multinational companies.
With approximately 35 member companies ranging from global brands to specialized manufacturers, ESSNA acts as a vital forum for advocacy, regulatory advice, and networking in the European sports nutrition sector. It provides members with policy insights, tailored regulatory guidance, and public relations support, ensuring that the industry’s voice is heard in Brussels and beyond.
