Hertz Europe Limited is a prominent player in the vehicle hire industry operating across all member states of the European Union. Established legally as a private limited company in the United Kingdom since April 22, 1971, Hertz Europe Limited is committed to providing high-quality vehicle rental services at competitive prices to its customers throughout Europe. The company aims to maintain an ongoing and constructive dialogue with the European Union institutions in order to influence relevant legislative and regulatory developments that affect the vehicle hire sector. Since its first registration with the EU Transparency Register in December 2014, Hertz Europe Limited has positioned itself to engage on EU policymaking that impacts mobility, transportation, internal market, and related industrial sectors.
The firm focuses on ensuring that prospective EU legislation promotes fair market conditions and sustains business opportunities favorable to vehicle rental services. While Hertz Europe Limited operates primarily as an in-house lobbying entity, its activities concentrate on dialogue with EU bodies relevant to transport, consumer protection, competition, and environmental regulations impacting automobile hire. This engagement reflects a strategic effort to adapt to evolving EU standards and maintain competitive market conditions for the company.
Regarding organizational structure, the firm does not publicly declare specialized lobbyists with independent EU Parliament accreditation; instead, legal and corporate affairs responsibilities appear centralized under its Vice President, Legal & Corporate Affairs, Mr. Arula Moodliar. Since registering, Hertz Europe Limited reported modest lobbying expenditures and conducted limited but key meetings with high-level EU officials to advocate its interests.