Honda Motor Europe (HME) is the European branch of the global automotive giant Honda Motor Company, specializing in the manufacturing, research and development (R&D), and sales of motor vehicles, motorcycles, and power equipment across the European Union. Registered in the EU Transparency Register since October 28, 2016, HME actively engages in lobbying activities to influence EU policies that affect the automotive and motorcycle sectors, as well as broader industrial and environmental regulations. The company’s lobbying efforts focus on key EU legislative files such as vehicle and motorcycle type approval, CO2 emission performance standards for cars and vans, battery regulation, end-of-life vehicle regulation, driving license directives, internal market and industrial strategy, the European Green Deal, data regulation including the Data Act, and corporate social responsibility frameworks like the Corporate Sustainability Due Diligence Directive (CS3D).
HME operates its EU office from Bracknell, United Kingdom, coordinating its lobbying and regulatory interaction efforts to align with the company’s strategic interests in the European market. The company is also a member of several influential industry associations, including ACEA (European Automobile Manufacturers Association), ACEM (European Association of Motorcycle Manufacturers), JAMA (Japan Automobile Manufacturers Association), JBCE (Japan Business Council in Europe), ATVEA (All Terrain Vehicle Industry European Association), and EGMF (European Garden Machinery Federation). These memberships enable HME to collaborate and network with other key stakeholders in the automotive and related industries to collectively influence EU policy-making.
The lobbying team declared by Honda Motor Europe consists of two lobbyists, amounting to 1.5 full-time equivalents (FTEs), reflecting a focused but significant presence in Brussels. Their activities are supported by intermediaries such as Rud Pedersen Public Affairs Brussels, which has been contracted for lobbying services with expenditures reported between €100,000 and €199,999 in the financial year from June 2023 to May 2024.
HME’s lobbying strategy emphasizes promoting both its own corporate interests and the collective interests of its members and affiliates. The company’s European operations include manufacturing sites in Spain, France, and Italy; R&D centers in Italy and Germany; logistics activities in Belgium; and a network of branches and distributors across the EU, underscoring its comprehensive footprint in the region.
Through its lobbying efforts, Honda Motor Europe seeks to shape EU legislation to support sustainable mobility solutions, regulatory compliance, and innovation in automotive technologies, ensuring that EU policies foster a competitive and environmentally responsible automotive industry.
