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Instinctif Partners/Policy Action

Instinctif Partners/Policy Action

Instinctif Partners, operating under the name Instinctif Partners/Policy Action, is a prominent European consultancy specializing in public relations, public affairs, and market research. Founded in 2007 and headquartered in London, the firm has developed a strong reputation for strategic corporate and financial communications, focusing on reputation, influence, and engagement across Europe, Africa, and the Middle East. It employs an insights-led approach, leveraging behavioral science, data analytics, and AI-driven intelligence to provide clients with transformational insights that enhance communication strategies and public policy engagement.

The firm offers a comprehensive suite of services including strategic information services, lobbying campaigns, public affairs training, association and coalition management, and matchmaking. Instinctif Partners prides itself on its ability to anticipate legislative and political trends at both EU and US levels, utilizing a broad network of contacts within decision-making institutions. This enables the firm to deliver tailored public policy solutions that safeguard clients’ business interests and improve their competitive advantage.

Instinctif Partners has expanded its footprint with offices in Belgium, Germany, Ireland, South Africa, the UAE, and Saudi Arabia, and recently launched a Public Policy Advisory practice in the MENA region to support private sector clients with market entry strategies, government relations, and stakeholder engagement. The firm has garnered numerous industry awards, reflecting its excellence in investor relations, digital media use, and corporate communications.

In the EU context, Instinctif Partners is registered under the EU Transparency Register as Policy Action Ltd (PAL), first registered in 2011. It targets a broad range of EU policy files and offers services that include strategic analysis, lobbying campaigns, and government engagement. The firm maintains a strong focus on transparency and compliance with EU lobbying regulations, contributing to policy debates and facilitating access to EU institutions for its clients.

Overall, Instinctif Partners/Policy Action stands out as a well-established, multi-disciplinary consultancy that combines deep government expertise with innovative communication techniques to influence public policy and regulatory landscapes effectively across multiple regions

  • Name: Instinctif Partners/Policy Action Ltd (PAL)

  • Founded: 2007

  • Headquarters: London, United Kingdom

  • EU Transparency Register ID: 14365014904-34

  • First registered in EU Transparency Register: 06 January 2011

  • Offices: UK, Belgium, Germany, Ireland, South Africa, UAE, Saudi Arabia

  • Core services: Public affairs, lobbying, strategic communication, public policy advisory, market research, coalition management, public affairs training

  • Key sectors: Corporate communications, financial communications, public policy, market entry, government relations

No related lobbyists found.

  • Public Affairs & Public Policy

  • Corporate and Financial Communications

  • Government Relations & Advocacy

  • Strategic Information Services

  • Market Entry & Competition Policy

  • Reputation Management

  • Risk Management & Crisis Communication

  • Stakeholder Engagement & Mobilisation

  • Public Affairs Training and Coaching

  • Extensive network with EU institutions, US decision-making bodies, and EU Member States’ political contacts.

  • Member of various business councils and chambers of commerce, including the German Emirati Joint Council for Industry and Commerce, AmCham Abu Dhabi, and Chicago Council on Global Affairs (via key personnel).

  • Collaborations with clients and partners across Europe, Africa, Middle East, and US.

  • Affiliated with industry bodies such as PRCA and CIPR through adherence to codes of conduct and best practices

  • Exact yearly financial expenditure on lobbying activities in the EU is not publicly detailed in available sources.

  • The firm reports total lobby costs in the EU Transparency Register but does not provide a year-by-year breakdown publicly.

  • The total lobby costs since registration are estimated in the range of €100,000 to €199,999 annually in recent years (typical for firms of this size and scope, according to EU Transparency Register norms).

  • No detailed breakdown by year is available in the public domain.

  • Registered in the EU Transparency Register since 2011.

  • Engages with European Commission, European Parliament, and other EU institutions.

  • Participates in advisory groups, expert panels, and intergroups relevant to clients’ interests.

  • Complies with the EU Transparency Register Code of Conduct.

  • Provides strategic advice on EU legislative and regulatory processes.

  • The firm has conducted numerous meetings with EU Commissioners, their cabinets, and other Commission staff as part of its lobbying activities.

  • Specific details of meetings are published in the EU Transparency Register and Commission’s transparency disclosures but are not itemized in the publicly available summary data.

  • Meetings typically relate to law or policy formulation and implementation in sectors relevant to clients’ interests.

  • No comprehensive public list of all meetings from registration to June 2025 is available from the sources.

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