Kantar Media UK Ltd is a specialized lobbying and media intelligence firm registered in the UK, accredited with the EU Transparency Register since May 4, 2022. As a subsidiary within the broader Kantar group, it primarily focuses on media audience measurement, advertising intelligence, and marketing analytics across Europe. The firm’s core mission is to provide data-driven insights that support the media and marketing industries in navigating the complex digital and regulatory landscape of the EU. The company advances the interests of its clients by representing them in legislative discussions concerning digital markets, digital services, media freedom, and ePrivacy regulations.
Kantar Media UK Ltd plays a critical role in shaping policies relevant to business, industry, competition, and culture, particularly in the digital economy and society sectors. Its lobbying agenda includes engagement with major EU legislative proposals such as the Digital Markets Act, Digital Services Act, European Media Freedom Act, and ePrivacy Act. Aside from direct lobbying, it participates in inter-institutional groups focused on emerging technologies including artificial intelligence and digital transformation, signaling a commitment to influencing future-oriented regulatory frameworks.
The firm operates out of its head office at 222 Gray’s Inn Road, London, and maintains robust networking ties with industry bodies such as IAB Europe and ESOMAR. These affiliations enhance its lobbying effectiveness by leveraging industry standards and research expertise in the advertising and media arenas. Kantar Media UK Ltd’s approach includes conducting campaigns collaboratively with peer entities to amplify their advocacy efforts.
Financially, the company has reported expenditures related to lobbying activities since its EU registration, though exact annual breakdowns require further detail. Its lobbying workforce remains relatively small, with around 0.3 full-time equivalent lobbyists according to EU register data, indicating a focused team dedicated to strategic engagement.
Overall, Kantar Media UK Ltd exemplifies a data-centric lobbying firm that bridges market intelligence and policy advocacy within the EU, serving as a key influencer on media and digital policy affecting a broad range of stakeholders in the media ecosystem.
