Kelkoo Group Limited is a prominent lobbying firm registered in the EU Transparency Register since December 9, 2020. It operates as a comparison shopping service with over 20 years of expertise in e-commerce, digital advertising, and consumer analytics. The company is part of the broader Kelkoo Group, which also includes the LeGuide group and manages proprietary brands such as Kelkoo.com, Leguide.com, and Ciao.com. Kelkoo Group Limited’s core mission is to aggregate products from various retailers to empower consumers with the ability to compare shopping options and secure the best deals.
The firm’s lobbying efforts primarily focus on advocating for fairness and competition within the global digital markets, particularly targeting anti-competitive practices by dominant players like Google. Kelkoo Group Limited has been a lead complainant in significant regulatory cases, including the Google Shopping and Adsense cases, pushing for enforcement actions against what it considers abusive market behavior. The company actively engages with EU policymakers, including the European Commission and European Parliament, to influence legislation such as the Digital Markets Act (DMA). Kelkoo’s lobbying strategy includes participation in DMA workshops, submitting formal responses to consultations, and direct communications with key Commissioners to ensure effective enforcement of competition rules.
Kelkoo Group Limited operates from its head office located in London, United Kingdom, which also serves as its EU office. The firm maintains a legal and policy function dedicated to communicating its positions on regulatory and policy matters, emphasizing restoring consumer choice and a level playing field for smaller businesses in digital markets. Despite its significant lobbying presence, Kelkoo Group Limited does not have lobbyists accredited with the European Parliament.
Financially, Kelkoo Group Limited has consistently reported lobbying expenditures ranging from €100,000 to €199,999 annually, with intermediaries such as Europe Analytica engaged for lobbying activities. The company has declared no affiliations or memberships with other organizations in the EU Transparency Register, indicating a focused and independent lobbying approach.
Overall, Kelkoo Group Limited represents a specialized lobbying entity within the digital commerce sector, leveraging its market experience and regulatory engagement to promote competitive practices and consumer interests in the EU digital economy landscape.
