The Market Research Society (MRS), accredited in the EU Transparency Register, operates as a professional body primarily focused on supporting and regulating the market research industry in Europe. While it is not typically classified as a lobbying firm, it engages in advocacy and stakeholder engagement activities relevant to its members and the broader research and data privacy sectors. Its lobbying efforts focus on promoting ethical standards, GDPR compliance, and protecting research industry interests at the EU policy level, including influencing legislation on privacy, data protection, and market research methodologies.
The society brings considerable expertise in research ethics, GDPR interpretation, and data governance, positioning itself as a key player in EU discussions affecting market research and consumer data use. MRS collaborates with policymakers to ensure that regulatory frameworks reflect practical realities and support the sustainable growth of the research sector. Their work aims to maintain public trust in market research by advocating transparency, data confidentiality, and high-quality research standards.
