Milltown Partners Group Limited is a global advisory and lobbying firm specializing in communications and public policy challenges that shape the reputations of influential organizations and individuals. Established in 2021 and registered in the EU Transparency Register since January 27, 2023, Milltown Partners operates with a focus on helping clients navigate pivotal moments through tailored strategies combining data and expert judgement.
The firm works extensively with established and emerging technology companies, global investors, iconic brands, sports franchises, and high-profile individuals. Their services include diagnosing client challenges, testing strategies, building visibility and reputation, protecting licenses to operate, influencing public policy and regulatory debates, and managing crisis communications. They also integrate digital strategies with creative design to deliver impactful campaigns.
Milltown Partners targets key EU legislative files such as the Digital Services Act, Digital Markets Act, Data Act, Data Governance Act, AI Act, AI Liability Directive, Cyber Resilience Act, and eIDAS regulations. Their approach is to support business goals by building support for policies and practices while maximizing the impact of leaders through storytelling and media engagement.
The firm is employee-owned, fostering a culture of investment in people and a strong commitment to diversity, equity, and inclusion (DEI). They emphasize rigorous training, feedback, coaching, and pro bono work to empower communities and improve representation at all levels.
Since registration, Milltown Partners has steadily increased its lobbying activities and resources. In 2023, the firm reported lobbying costs of €160,000 with 3.5 full-time equivalent lobbyists, including three with European Parliament accreditation. By 2024, costs rose to €550,000 with 4.5 full-time equivalent lobbyists (six individuals), four of whom held EP accreditation. They have engaged in multiple high-level meetings with the European Commission, reflecting their active role in EU policy discussions.
Milltown Partners maintains offices in London (headquarters) and Brussels (EU office), facilitating close interaction with EU institutions and stakeholders. Their network includes affiliations with various influential organizations, enabling them to effectively represent and advance their clients’ interests within the EU policy environment.
