Mitsubishi Electric Europe B.V. Brussels Representative Office (MEU-BRO) is the primary EU lobbying entity for Mitsubishi Electric, registered in the EU Transparency Register since April 16, 2013 (ID: 543287511009-90). It focuses on influencing EU policies related to sustainability, trade, digitalization, and market access. Key priorities include energy efficiency, renewable energy, circular economy, climate change, waste management, AI, and digital policies. The organization targets major EU legislative files such as the European Green Deal, Ecodesign/ESPR, Energy Efficiency Directive (EED), and AI Act. With lobbying costs of 500,000€–599,999€ (2022–2023) and 5 full-time lobbyists, it engages directly with EU institutions while collaborating with industry associations to amplify its policy impact