NBCUniversal International is the European lobbying and public affairs representation arm of NBCUniversal, a leading global media and entertainment company wholly owned by Comcast Corporation. NBCUniversal is one of the world’s premier content creators and distributors, with a diverse portfolio spanning film and television production, news and entertainment networks, streaming services, and theme parks. The company owns iconic brands such as NBC, MSNBC, CNBC, Telemundo, Universal Pictures, Peacock streaming, Universal Studios, and many other assets that reach a global audience.
In Europe and globally, NBCUniversal International engages with policymakers and regulatory bodies to advocate on issues relevant to its core business sectors, such as media regulation, intellectual property rights, digital market policies, advertising standards, and data protection. It aims to ensure a favorable legislative and regulatory environment that supports innovation, content creation, and distribution across multiple platforms, as well as the sustainable growth of its media, entertainment, and theme park businesses in the EU market.
The firm also focuses on transparency and compliance with EU lobbying regulations, including registration in the EU Transparency Register, disclosing lobbying budgets, key lobbyists, and their engagement activities. NBCUniversal International collaborates with industry associations, media coalitions, and other stakeholders to shape EU policy in alignment with its business objectives, including copyright reform, media plurality, online content regulation, and consumer protection.
Over the years, NBCUniversal International has established itself as a professional lobbying entity that leverages detailed knowledge of EU legislative processes to engage efficiently with the European Commission, European Parliament, and other institutions in Brussels and beyond. It ensures its various brands and services are well represented during policy formulation and implementation to safeguard its competitive position and comply with regulatory requirements. The firm integrates strategic advocacy, alliance-building, and data-driven insights to communicate the industry’s perspective effectively to European decision-makers.
