New Vector (trading as Element) is an accredited lobbying firm registered with the EU Transparency Register, engaged in activities aimed at influencing EU policy and decision-making processes. The firm operates in sectors related to digital communications, open-source software, and online collaboration platforms, reflecting the activities of its primary product, Element, which is a secure messaging and collaboration tool built on open standards. Since registration, New Vector has provided strategic advocacy to promote policies favoring open communication standards, privacy, data protection, and digital rights within the European Union. The firm’s lobbying efforts involve interacting with EU institutions such as the European Commission, European Parliament, and Council of the EU to contribute to policy dialogues around technology regulation, digital sovereignty, and cybersecurity. New Vector maintains compliance with the EU Transparency Register’s code of conduct, transparently declaring the scope and budget of its lobbying activities.