Octopus Energy is a British renewable energy group founded in 2015 and headquartered in London, United Kingdom. It operates as part of the Octopus Energy Group, which is backed by the Octopus Group, a British asset management company. Octopus Energy has rapidly grown to become the UK’s largest supplier of electricity to domestic customers and the second largest supplier of domestic gas. The company’s mission is to accelerate the transition to a sustainable global energy system by leveraging technology to deliver faster, cheaper, and greener energy solutions.
The company’s operations span multiple countries, including the UK, France, Germany, Italy, Spain, Australia, Japan, New Zealand, and the United States. Octopus Energy Group encompasses various business divisions such as energy retail, renewable generation, energy services and hardware, electric vehicle services, and technology licensing through its proprietary Kraken platform. This platform underpins its customer service and operational efficiency, enabling innovative products and fair pricing.
Octopus Energy is actively involved in the European energy market, targeting key EU policy areas such as climate change, energy markets, renewable generation, electricity market design, consumer protection, retail competition, interoperability, open data, consumer flexibility, and demand-side response network codes. Since its registration in the EU Transparency Register in February 2023, Octopus Energy has participated in initiatives like the U.S.-EU Task Force for Energy Security, focusing on shifting energy demand from peak to off-peak hours and incentivizing consumer behavior to reduce peak demand.
The company’s lobbying efforts aim to influence EU legislation and policies that support renewable energy growth, grid flexibility, consumer rights, and technological innovation in energy markets. Octopus Energy’s commitment to sustainability is reflected in its investments in renewable projects across Europe, including wind and solar farms, and its development of smart grid technologies in partnership with entities like Elia Group.
Financially, Octopus Energy has shown strong growth, with millions of customers and significant investments in renewable infrastructure. The company’s strategy integrates energy retail, generation, and technology to drive a green energy revolution globally, emphasizing customer experience, transparency, and innovation.
