Sky Group, a subsidiary of Comcast Corporation, stands as one of Europe’s leading media and entertainment companies, operating across six countries and connecting over 23 million customers to a broad spectrum of entertainment, sports, news, and arts content, including its award-winning originals. Since registering with the EU Transparency Register in March 2012 (ID: 62536168216-12), Sky Group has actively engaged in EU policy and legislative processes, particularly in areas directly impacting the digital and media landscape.
Sky’s lobbying activities are primarily focused on shaping EU legislation and policy in fields such as media freedom, digital single market, telecommunications, network fees, anti-piracy, copyright, audiovisual media, electronic communications, AI, e-commerce, intellectual property rights enforcement, competition, consumer rights, privacy, sustainability, and the Green New Deal. The company is a major investor in original content and technology, with a strong commitment to innovation, customer service, and corporate responsibility—including pledges toward net zero carbon emissions by 2030 and significant investments in diversity and inclusion.
Sky Group’s lobbying strategy is characterized by direct engagement with EU institutions, particularly the European Commission and European Parliament, through meetings, policy input, and participation in industry coalitions. The firm’s Brussels office serves as the hub for its EU public affairs operations, ensuring ongoing dialogue with policymakers and stakeholders. Sky Group is also a member of several influential industry associations, amplifying its voice on collective regulatory and policy issues.
Financially, Sky Group consistently ranks among the larger media sector lobbyists in Brussels, with annual lobbying expenditures in the €350,000–€500,000 range in recent years. The company employs a dedicated team of full-time and part-time lobbyists, several of whom hold European Parliament accreditation, reflecting its sustained and professional approach to EU engagement.
Sky Group’s lobbying is transparent, with regular updates to the EU Transparency Register and proactive disclosure of its interests, goals, and meetings with high-level EU officials. Its activities are aligned with the EU’s transparency and integrity standards, contributing to open and informed policy-making in the digital and media sectors.
