Sony Interactive Entertainment Europe Limited (SIEE) is the European arm of Sony Interactive Entertainment, a global leader in interactive and digital entertainment, responsible for the PlayStation® brand and its suite of products and services across Europe. SIEE’s core mission is to represent and promote the interests of Sony’s interactive entertainment operations within the European Union, ensuring that its business objectives and the wider interests of the video games industry are considered in EU policymaking.
SIEE’s lobbying activities focus on a range of legislative and regulatory files that directly impact the video games sector and broader digital economy. Key files include the Ecodesign for Sustainable Products Regulation, the Right to Repair initiative, the EU Batteries Regulation, the Renewable Energy Directive, Sustainable Corporate Governance, the Unfair Commercial Practices Directive, Packaging and Packaging Waste Directive, EU chemicals legislation, and the Substantiating Green Claims initiative. These files are central to the company’s sustainability, consumer protection, and digital innovation strategies.
Since registering with the EU Transparency Register (first on 15 September 2022, and again under a new entry on 10 October 2024), SIEE has declared a consistent commitment to transparency and responsible engagement with EU institutions. The company’s approach includes submitting consultation responses, preparing position papers, and holding meetings with policy stakeholders, though no high-level Commission meetings or meetings with Members of the European Parliament (MEPs) have been declared to date.
SIEE is also an active member of several influential industry associations and networks, including Tech UK, ISFE (now Video Games Europe), Digital Europe, and Pan-European Game Information (PEGI). Through these affiliations, SIEE collaborates with other major technology and entertainment companies to address shared challenges and advocate for favorable regulatory environments.
Financially, SIEE has reported annual lobbying expenditures in the range of €400,000 to €499,999 for the financial year April 2021 to March 2022, with a significant portion of its lobbying efforts supported by external advisors such as Dentons Global Advisors. The company’s declared lobbying staff has ranged from eight individuals (2.3 full-time equivalent) to two (1 FTE) in more recent registrations.
SIEE’s network extends to its European subsidiaries and affiliated studios, including SIE Benelux BV, SIE Deutschland GmbH, SIE Espana S.A., SIE France S.A., SIE Italia SPA, SIE Polska Sp. z o.o., SIE Portugal Unipessoal LDA, Sony Interactive Entertainment Network Europe Ltd, SIE Ireland Ltd, Sony Interactive Entertainment Direct Europe Ltd (SIEDE), Guerrilla B.V., Nixxes Software B.V., Psygnosis Ltd, and Housemarque OY.
Despite its significant industry role and lobbying spend, SIEE has not declared any high-level Commission meetings or meetings with MEPs, and its lobbyists have not held European Parliament accreditations as of the latest filings. The company’s lobbying activities remain focused on written submissions and stakeholder engagement rather than direct high-level lobbying.
