The Imported Tyre Manufacturers’ Association (ITMA) is a trade association representing the interests of companies that import and manufacture tyres in Europe, particularly active in the UK and broader European market. Established as a key advocate for tyre manufacturers, ITMA provides support, guidance, and representation on regulatory and market issues affecting the tyre industry. Its membership includes many well-known tyre brands competing in the European market, where over 200 tyre brands are sold. The organisation focuses on addressing regulatory challenges such as product performance standards, environmental impacts, and labelling requirements, which significantly influence manufacturers’ product design, production, and distribution processes. As European regulations around tyres become more complex and stringent, ITMA plays a vital role in informing and guiding its members through the evolving legal landscape. Since first registering with the EU Transparency Register in March 2014 (and later updates), ITMA engages with EU institutions to influence policy-making in areas including tyre safety, environmental standards, and fair market competition. The association also collaborates with other industry stakeholders to ensure tyre manufacturers’ concerns and interests are represented in policy decisions that impact the entire automotive supply chain. ITMA’s activities include monitoring legislative developments, providing technical expertise, and lobbying for balanced regulations that support industry growth while meeting sustainability and safety goals. By offering timely information and advocacy, ITMA helps members navigate the competitive and regulatory complexities of the European tyre market, which is critical for their continued innovation and market access. This combined role as an industry voice, regulatory guide, and policy influencer positions ITMA as a central actor in the EU’s tyre manufacturing ecosystem.
