The Vegan Society is the world’s first and oldest vegan organization, founded in the United Kingdom in 1944. It is a registered charitable organization that focuses on education and advocacy for veganism and plant-based living, aiming to benefit humans, non-human animals, and the environment. The Society coined the term ‘vegan’ and has since been a leader in promoting veganism globally. Their lobbying efforts at the EU level focus on advocating for plant-based and vegan-friendly policy solutions. They engage with policymakers to promote reduced exploitation of animals and environmental sustainability through legislative and regulatory initiatives.
Besides direct lobbying, The Vegan Society undertakes research, provides media commentary, supports vegans, and advises professionals—such as doctors, teachers, and chefs—on offering vegan-friendly services. They also operate the Vegan Trademark, a certification system encouraging businesses to develop and clearly label vegan products, helping consumers identify vegan options reliably. Through this holistic approach, The Vegan Society seeks to make vegan living accessible, mainstream, and recognized within laws and consumer markets across the EU.
Their lobbying aligns with advancing sustainable food systems, animal welfare laws, transparent labeling, and education policies consistent with vegan principles. The Society’s activities represent a blend of grassroots advocacy, expert consultation, public engagement, and formal dialogue with EU institutions.