Travalyst Ltd is a private company limited by guarantee without share capital, incorporated in the UK on April 3, 2020. It operates in the sector of professional, scientific and technical activities not elsewhere classified (SIC code 74909). The company is associated with sustainability and innovation in travel sectors, notably aiming to influence travel industry policies, including carbon reduction and sustainability measures aligned with global environmental targets. Originating under the leadership involving prominent figures such as Prince Harry (as person with significant control at one time), the organization seeks to promote change in travel practices for social and environmental impact. Registered since May 2024 in the EU Transparency Register, Travalyst Ltd engages in lobbying activities within the EU to represent interests around sustainable travel, policy frameworks, and industry standards. Their influence efforts target EU policy on travel, tourism sustainability, and green transition initiatives reflecting broad EU climate goals.
Operating from London, the firm’s strategy appears focused on collaboration with travel stakeholders, tech partners, and EU regulators, working on policy discussions related to environmental travel impacts. They have had changes in their board composition including directors named Sally Jane Davey, Gianni Marostica, James Alan Holt, and recently appointed directors in 2023–2024. Travalyst Ltd’s lobbying activity is recent and relatively new to the EU scene, registering late in 2024, thus their recorded lobbying footprint is limited but tied closely to climate and sustainable travel related dossiers.