Waddington Europe, a division of Novolex, is a leading European plastic packaging specialist. They provide extensive thermoformed packaging solutions for various markets, including pet food and food packaging. As part of Novolex, a global packaging company, Waddington Europe engages in lobbying activities aimed at influencing EU food packaging, environmental regulations, and sustainability policies. Their lobbying focuses on regulatory frameworks affecting plastic packaging, including single-use plastics directives, recyclability standards, and circular economy initiatives within the EU. Since registration on April 13, 2023, they have aimed to represent packaging industry interests by engaging with European institutions, contributing to legislative consultations, and participating in relevant expert groups and industry forums. The firm emphasizes compliance with the mandatory EU Transparency Register requirements and aims to maintain transparent relations with EU decision-makers to ensure their clients’ positions are considered in policy-making affecting packaging technologies and environmental leg