Wayve Technologies Ltd is a UK-based pioneer in autonomous vehicle technology, specializing in “Embodied AI” for automated and assisted driving. Founded in 2017 and headquartered in London, Wayve seeks to revolutionize how vehicles learn to drive, aiming for AI systems capable of navigating any vehicle in any environment. The company’s substantial push into the European Union policy landscape coincided with the accelerated regulatory debate on artificial intelligence and autonomous mobility, as well as a record $1.05 billion investment round in 2024.
Wayve’s approach to lobbying has been driven by its strategic interest in shaping the regulatory frameworks for AI and automated vehicles—both to facilitate market access and to ensure standards align with the company’s innovative capabilities. In 2023, lobbying efforts coincided closely with policy developments like the EU AI Act and the UK’s Automated Vehicles Bill, reflecting the company’s role at the intersection of technology and lawmaking.
Through formal registration on the EU Transparency Register, Wayve has signaled its commitment to transparent engagement with EU institutions. The company’s advocacy focuses on creating enabling environments for AI-driven mobility innovation, data privacy, and safety standards. Wayve has rapidly expanded in Europe: launching a key development hub in Germany in 2025, and collaborating with firms such as Uber and key European OEMs, further integrating itself into the continent’s mobility innovation ecosystem.
Networking lies at the heart of Wayve’s approach, developing relationships with policymakers, other lobbyists, industry associations, and vehicle manufacturers. These activities are complemented by Wayve’s contributions to public consultations, partnerships with leading automakers, and participation in relevant industry platforms and events, all designed to build its presence and influence EU mobility policy.
While financial transparency in lobbying spend is limited, Wayve’s overall rapid growth and EU engagement is clear: it works closely with EU legislative bodies, has expanded operationally in Europe, and consistently seeks to shape the regulatory future of AI-powered mobility.
