WorldDAB is an organization focused on the promotion and development of Digital Audio Broadcasting (DAB) technology globally, primarily active in Europe. Formed initially as the European DAB Forum in 1995, it merged into WorldDAB in 1999 and advocates for the DAB digital radio standard, which is supported and promoted across many countries worldwide. The organization plays a critical role in representing the interests of the digital radio sector, engaging with EU institutions to influence regulations and practices that support the adoption and integration of DAB and DAB+ technology across member states. WorldDAB’s lobbying efforts emphasize the importance of digital radio as a future-proof broadcasting platform, aiming to ensure regulatory alignment and promote industry standards within the EU’s Digital Single Market framework. Their activities include interactions with policymakers to shape legislation and initiatives that affect radio broadcasting infrastructure, automotive requirements for radio receivers, and the overall media landscape transformation with digital innovation. By working through trade and business associations, WorldDAB advocates for the interests of manufacturers, broadcasters, and other stakeholders invested in digital radio technologies at the European level.