Yoti Ltd is a London-based technology and digital identity company registered in the EU Transparency Register since August 27, 2020. The company specializes in the development and research of secure digital identity solutions with the goal of becoming a trusted global provider of electronic identity (eID) for both public and private sector applications. Yoti’s activities include promoting the adoption of electronic identification systems within the European Union and contributing to the development of standards and policy surrounding digital identity verification, privacy, and trust.
Yoti engages with various EU initiatives and regulatory frameworks, targeting files such as the EU Data Protection Supervisor’s public consultation on digital ethics, the eIDAS Regulation (EU No 910/2014) concerning electronic identification and trust services, and Ethics Guidelines for Artificial Intelligence. The company participates in Horizon 2020 and other EU-funded projects aimed at advancing secure digital identity technologies, including specialized projects on child rights protection and age verification mechanisms in the online domain. Its lobbying efforts aim to influence the regulation and implementation of these digital identity standards.
Operating from its head office in the United Kingdom, Yoti Ltd mainly advocates for digital identity interoperability, privacy enhancement, and ethical technology usage in digital identity systems. It networks with a broad spectrum of industry bodies and associations across the UK, EU, North America, and other regions, which include WeProtect Global Alliance, TechUK, the European Association for Biometrics, the Age Verification Providers Association, and equivalents in France, Germany, Canada, and the US.
According to the EU Transparency Register data, Yoti Ltd’s lobbying team involves approximately three staff members who dedicate less than 25% of their work time to EU policy engagement. This corresponds to about 0.75 full-time equivalent lobbyists. They have no registered lobbyists with European Parliament accreditation. The personnel details for EU relations and legal responsibility remain confidential under GDPR.
Financial declarations indicate that Yoti Ltd has reported its lobbying expenditure from the fiscal year April 2022 to March 2023 but exact financial breakdown details for all years since registration are limited. The company promotes its own interests rather than those of a broader membership group.
The firm remains actively engaged in meetings and consultations with EU policymakers to influence digital identity, privacy laws, and the ethical use of AI technologies, although detailed records of all meetings held since registration are accessible via the EU Transparency Register portal or the Commission’s published meeting documents