Mr William LÖFBERG

Mr. Will Löfberg is the Senior Vice President of International and Government Affairs at Emirates Airline, based in Dubai, UAE. With a career spanning over two decades in aviation and government affairs, he has been a key figure in managing Emirates’ political and regulatory relationships worldwide. His expertise encompasses competition policy, regulatory frameworks, environmental sustainability, and stakeholder engagement across Emirates’ global network. Prior to his current role, Löfberg held various senior positions within Emirates, including Vice President of International, Government, and Environment Affairs, and earlier roles in public and environment affairs. His background includes experience with British Midland International and a US aviation consultancy, combined with academic qualifications in Business Studies and Transport Studies. Löfberg’s role positions him at the nexus of aviation policy, international diplomacy, and environmental advocacy, making him a pivotal lobbyist for Emirates Airline’s interests globally

Will Löfberg’s lobbying efforts for Emirates Airline are deeply intertwined with advancing the airline’s strategic interests and the broader economic and political interests of the UAE. His lobbying firm, Emirates Airline, represents one of the world’s largest and most influential carriers, which serves as a flagship for UAE’s global connectivity and economic diversification ambitions. Löfberg’s lobbying is aimed at securing favorable regulatory environments, promoting liberalized aviation markets (open skies policies), and countering protectionist or discriminatory measures in key markets, particularly in Europe.

A significant part of his lobbying agenda involves addressing competition issues, ensuring Emirates can operate on a level playing field with European and global carriers. This includes challenging unfair subsidies, restrictive bilateral air service agreements, and regulatory policies that could disadvantage Emirates. Löfberg also champions sustainability initiatives, advocating for policies that recognize the airline’s investments in fuel-efficient aircraft and environmental technologies, while opposing punitive taxation schemes such as the EU Emissions Trading Scheme (ETS) and the UK’s Air Passenger Duty reforms that disproportionately impact long-haul carriers like Emirates.

His lobbying extends to correcting misinformation and misrepresentations by competitors, as demonstrated in his public rebuttals to Lufthansa’s misleading claims about Emirates’ environmental performance. Löfberg’s efforts reveal a dual intention: to protect Emirates’ commercial interests and to position the UAE as a progressive, competitive, and sustainable aviation hub. This aligns with the UAE’s broader geopolitical strategy to enhance its global influence through economic diplomacy and aviation leadership

Will Löfberg’s lobbying activities are comprehensive and multifaceted, involving direct engagement with policymakers, regulators, and industry stakeholders primarily in the European Union and other key international markets. He has been accredited as a lobbyist with the European Parliament, indicating active participation in EU policy processes related to aviation and environmental regulation.

Löfberg has participated in numerous meetings with EU politicians and regulators to influence aviation policy, particularly regarding the EU ETS and other environmental regulations. His advocacy highlights the need for balanced policies that promote innovation and sustainability without imposing excessive costs that could harm Emirates’ competitiveness. These meetings have contributed to shaping debates around the scope and implementation of the EU ETS, with Emirates pushing for recognition of technological advancements and fair treatment of long-haul carriers.

He has also engaged with UK government officials to oppose reforms to the Air Passenger Duty that would unfairly penalize Emirates’ operations, emphasizing the negative impact on consumers and the environment. Löfberg’s lobbying includes providing detailed policy responses, participating in consultations, and issuing public communications to influence opinion and decision-making.

His interactions with policymakers have been linked to tangible outcomes such as increased awareness of Emirates’ environmental initiatives, moderated regulatory proposals, and stronger emphasis on liberalized aviation markets within EU policy frameworks. Löfberg’s role in these activities underscores his importance in advancing Emirates’ strategic goals and supporting the UAE’s aviation sector’s growth and sustainability on the international stage

Email: [email protected] or [email protected]
LinkedIn: Will Löfberg (Senior Vice President – International and Government Affairs at Emirates Airline)
Location: Dubai, United Arab Emirates
Phone Number: Not publicly disclosed
Website: Emirates Airline official website (emirates.com)
Additional Contact: Andrew Parker (Senior VP Public, Government and Environmental Affairs) [email protected] (for related affairs)

No dedicated personal social media profiles are publicly listed beyond LinkedIn. Contact is primarily through Emirates corporate channels.

This profile synthesizes publicly available information to provide a detailed understanding of Mr. Will Löfberg’s role and activities as a lobbyist for Emirates Airline and, by extension, the UAE’s interests in international aviation policy.