Adriena De Berg

Adriena De Berg is an Account Director at Brunswick Group, a global advisory and communications firm headquartered in London with offices worldwide, including Brussels. Brunswick Group is known for advising corporate clients on high-stakes, complex issues involving financial communications, corporate strategy, crisis management, and public affairs. Adriena operates primarily within the Brussels Metropolitan Area, delivering strategic communications and facilitating engagement with key stakeholders across the EU political and regulatory landscape. She holds educational credentials from the University of Leuven and brings expertise in navigating the intersection between business objectives and policymaking environments. Brunswick Group, with a strong reputation in crisis and investor relations, emphasizes bespoke client solutions backed by a deep global network and digital innovation. Adriena, as part of this ecosystem, supports clients in anticipating and shaping regulatory and political outcomes, particularly involving European institutions and markets.

Adriena De Berg, acting under Brunswick Group Limited srl, undertakes lobbying activities that ultimately serve to promote the strategic interests of their corporate clients, including entities aligned with or operating within the United Kingdom’s economic or regulatory sphere. Though headquartered in Brussels, her work aligns with protecting and advancing UK-aligned business interests in the EU, especially relevant during and after Brexit when UK companies and institutions require sophisticated advocacy to maintain market access, shape regulatory standards, and foster UK-EU collaboration and trade facilitation.

Brunswick Group’s approach, reflecting Adriena’s role, is multifaceted: it involves engaging with European policymakers to influence regulations on trade, financial services, data protection, environmental standards, and investment controls that affect UK firms operating in or dealing with the EU market. The firm’s deep understanding of geopolitical shifts allows it to represent UK interests discreetly and effectively, ensuring that UK clients do not lose ground amid evolving EU policies.

Adriena’s lobbying is not only about direct influence but also about managing corporate reputations, anticipating regulatory changes, and shaping narratives favorably toward the UK via expert communications and crisis preparedness. This work addresses both overt lobbying for legislative or regulatory outcomes and behind-the-scenes stakeholder engagement to achieve longer-term business sustainability for UK clients.

Furthermore, Brunswick’s emphasis on digital innovation and strategic communications, led by experienced professionals like Adriena, equips the UK firms with state-of-the-art tools to advocate their positions. This includes targeted messaging to EU regulators, facilitating dialogues between UK and EU officials, and shaping public affairs strategies that underscore the UK’s contributions to and interests in the European market landscape. The intention behind this lobbying is to secure an environment that supports UK trade continuity, investment growth, and regulatory alignment where beneficial, ensuring the UK’s competitive edge and strategic autonomy within the broader European economic area.

Adriena De Berg’s lobbying activities as part of Brunswick Group involve proactive engagement with key EU institutions, policymakers, and stakeholders. She attends and contributes to high-level meetings, panels, and forums that deal with foreign direct investment control, industrial policy, life sciences regulation, and corporate governance within the EU, all areas of critical interest affecting UK companies and their position in European markets.

For instance, Brunswick partners including Adriena participate in events such as the FDI Control Forum in Paris, where investment safeguards and economic sovereignty are debated. These meetings provide platforms to advocate for regulatory frameworks that do not unduly restrict UK investments in Europe or create barriers for UK businesses. The forum outcomes often reflect insights from such engagements, promoting balanced policies that consider UK interests within EU industrial and economic autonomy narratives.

In Brussels, Adriena participates in panel discussions on future-oriented topics such as European life sciences competitiveness, regulatory innovation incentives, and biotech sovereignty. These discussions allow her to embed UK industry’s concerns and opportunities within the EU’s evolving strategic framework, influencing policy directions that impact cross-border research, development, and market access.

Crucially, through these lobbying activities, Adriena and her team support UK clients by helping shape regulations around sustainability, climate disclosure, and digital governance, aligning these processes with business realities and UK priorities. By engaging regularly with EU Commissioners, parliamentarians, and regulatory bodies, she facilitates dialogues that lead to pragmatic regulatory approaches, demonstrated by recent policy shifts such as the simplification of Green Deal regulations or consultations on carbon markets where UK perspectives are integrated.

Her work also extends to crisis anticipation and management strategy discussions with corporate and public leaders, often influencing how UK companies respond to EU regulatory changes or geopolitical tensions. These activities have tangible outcomes, such as smoother trade negotiations, investment protections, or collaborative innovation agreements benefiting UK-EU relations.

Company Website: https://www.brunswickgroup.com
LinkedIn Profile: Adriena De Berg | LinkedIn (LinkedIn page indicates she is based in Brussels and works with Brunswick Group)
General Phone (Brunswick Group HQ, London): +44 20 7404 5959
Social Media: Brunswick Group is active on LinkedIn, Twitter, and other platforms (specific profile for Adriena not publicly detailed beyond LinkedIn)