Alexander Cristea

Alexander Cristea is a lobbyist affiliated with British American Tobacco (BAT), a leading multinational consumer goods company predominantly in the tobacco sector, headquartered in the United Kingdom. BAT operates with a mission to transition smokers from cigarettes to smokeless alternatives, aiming to become a predominantly smokeless business by 2035. Cristea is one of BAT’s lobbyists accredited to the European Parliament, actively engaging in regulatory and policy discussions related to tobacco control and trade within the European Union. BAT’s lobbying activities focus on influencing EU legislative frameworks regulating tobacco products, including excise duty regulations, advertising, and intellectual property protections. Cristea’s role involves navigating complex EU policy environments to represent BAT’s interests and to advocate for regulatory conditions favorable to the company’s strategic objectives

Alexander Cristea, through British American Tobacco, lobbies extensively within the EU to secure favorable regulatory environments for tobacco and nicotine products. BAT’s lobbying efforts under Cristea seek to influence the policy landscape in a manner that supports the company’s broader aim of reducing harm through promoting smokeless tobacco alternatives, while safeguarding commercial interests. This includes lobbying on key legislative files such as:

The Tobacco Products Directive (2014/40/EU), which governs the manufacture, presentation, and sale of tobacco and related products across EU member states.
Tobacco Advertising Directive (2003/33/EC), which regulates advertising and sponsorship restrictions.
Ongoing legislative framework evaluations for tobacco control.
Revision of the Tobacco Excise Directive (2011/64/EU) that sets excise duties on manufactured tobacco.
The Union Customs Code and excise duty arrangements under Directive (EU)2020/262.

Cristea’s lobbying is geared towards ensuring these legislations balance public health goals with economic and trade considerations that protect BAT’s business model, particularly in transitioning to smokeless nicotine products. His work probably entails pushing for regulatory clarity, fair taxation standards, protection of intellectual property rights, and frameworks that prevent illicit trade, which undermines legal businesses. BAT’s lobbying also involves membership and active engagement with several business networks like Tobacco Europe, AmCham EU, BusinessEurope, and others, where Cristea’s efforts support BAT’s influence indirectly by shaping collective industry positions to EU policymakers

Alexander Cristea’s lobbying activities are detailed in records showing active engagement with high-level EU officials and stakeholders. Some key meetings and lobbying efforts related to his role in representing BAT include:

Multiple high-level meetings with European Commission officials and cabinet members, notably about tobacco excise directive revisions and economic climate discussions relevant to regulatory frameworks impacting consumer goods.
Participation in policy dialogues relating to the revision of excise duties, customs code updates, and the ongoing evaluation of tobacco regulatory frameworks.
Engaging with the cabinet of EU Vice-President Johannes Hahn on economic and business environment issues, which potentially influence trade and regulatory aspects of tobacco products at EU borders.
Representation in discussions around the EU’s position in the Framework Convention on Tobacco Control (FCTC) COP sessions, critical for international tobacco regulation standards.

These meetings illustrate Cristea’s role in shaping EU regulatory approaches through direct dialogue with officials, contributing to outcomes that reflect BAT’s interests in maintaining competitive and clear regulatory environments for tobacco and nicotine products. The influence is observable in the continuous revision and tailoring of EU tobacco directives, excise frameworks, and customs rules over the years BAT has participated in lobbying. Such activities suggest a strategic push by Cristea to ensure BAT’s product innovations and market access are protected and that legislative burdens are managed

Publicly available contact details specifically for Alexander Cristea are limited. However, given his role at British American Tobacco, the following company contacts are relevant:

British American Tobacco UK Headquarters: Globe House, Temple Place, 4 London WC2R 2PG, United Kingdom
British American Tobacco EU Office: Aarlenstraat 80 Rue d’Arlon, Brussels 1050, Belgium
Website: britishamericantobacco.com
LinkedIn Profile: Alexander Cristea — BAT (found on LinkedIn but with limited public details)

No direct phone or personal social media profiles specific to Alexander Cristea were publicly found