Benoît Roussel

Benoît Roussel is a seasoned Partner at Flint Global, a prominent advisory and lobbying firm specializing in navigating European Union policy, regulation, and competition challenges. Based in Brussels, Roussel brings extensive expertise in EU digital, competition, and health policy, providing strategic public affairs advice at the interface of government and business. He holds leadership roles such as Co-Chair of the Digital Economy Taskforce at the British Chamber of Commerce – EU & Belgium. His career background includes experience at major communications firms Portland and GPLUS, with a track record in managing pan-European political and media campaigns. Academically, he holds a Franco-German double-degree in social sciences and a master’s in European politics from prestigious institutions including Sciences Po Bordeaux and the College of Europe. Fluent in French, German, and English, Roussel acts as a crucial intermediary translating client strategy into effective EU policymaking influenc

Benoît Roussel, through Flint Global, effectively represents and advances the interests of a broad spectrum of clients within the EU’s complex regulatory environment. Flint’s remit is to advise on political approaches of individual EU Member States, including the United Kingdom post-Brexit, which is reflected in their UK presence (London HQ) and relationships with UK-affiliated chambers such as the British Chamber of Commerce. Roussel’s lobbying work focuses particularly on EU digital policies, competition laws, and health regulations, areas where British companies and policymakers are keen on maintaining influence and access to EU markets.

While Flint positions itself as a neutral policy advisor, its client portfolio – including multinational tech giants like Microsoft, Apple, Amazon, Uber, and industry heavyweights such as Siemens Energy, BP, and LVMH – signals a strategic intent to shape regulatory environments favorable to leading UK and global corporations operating in and with the EU. Roussel’s role in steering digital and competition dialogues aligns with UK government and corporate interests striving to mitigate the impact of divergent regulatory standards post-Brexit.

Moreover, Roussel’s co-chairmanship in the Digital Economy Taskforce at the British Chamber of Commerce – EU & Belgium underscores his embeddedness in UK business advocacy networks within the EU framework. This adds a layer of hidden lobbying intent to secure regulatory outcomes that support UK digital industry competitiveness and innovation ecosystems amid tightening EU digital sovereignty policies.

In addition, Flint’s advisory services on transaction clearance, investment strategy, and ESG intersect with UK’s objectives to facilitate cross-border investments and sustainable business practices in European markets. Roussel’s work thus blends public affairs, regulatory advice, and strategic communications to preserve and expand UK corporate influence within European policy debates

Benoît Roussel’s lobbying activities at Flint Global involve direct engagement with high-ranking EU officials and Cabinet members, focusing on key dossiers relevant to his clients and their interests, including digital innovation, financial services, competition, and taxation.

He has participated in multiple significant meetings with European Commission officials such as John Berrigan (Director-General for Financial Stability, Financial Services and Capital Markets Union), Commissioner Mairead McGuinness, and Vice-President Margaritis Schinas, discussing blockchain regulation, financial services, and promoting the European way of life. For instance, meetings in 2023 on DeFi regulation and financial stability suggest efforts to influence EU financial markets regulation to accommodate innovative fintech firms, many with ties to UK markets.

Earlier engagements include consultations on the European Media Freedom Act with Věra Jourová’s cabinet, VAT reform and anti-tax avoidance dialogues with Commissioner Pierre Moscovici’s cabinet, and digital policy exchanges with Commissioner Mariya Gabriel. These demonstrate Roussel’s active role in shaping legislation affecting digital services, taxation, and competition – areas critically impacting UK tech and corporate sectors operating cross-border.

His participation in strategic discussions reflects Flint’s broader mission to provide clients with political intelligence and influence election outcomes on priority policies. The regularity and high-level nature of these meetings illustrate how Roussel leverages his expertise and networks to affect EU decision-making processes, facilitating advantageous regulatory environments for clients with UK interests alongside global corporations.

These lobbying engagements frequently correspond with policy developments, such as the evolving Digital Markets Act, financial market regulations, and taxation policies where outcomes often align with client and UK strategic interests for competitive positioning within the EU internal market

Office Address (EU): Avenue des Arts 44, Brussels 1000, Belgium
Headquarters: 77-79 New Cavendish St, London W1W 6XB, United Kingdom
Company Website: https://flint-global.com
LinkedIn: Benoît Roussel – https://www.linkedin.com/in/beroussel/en
Email/Phone: Not publicly disclosed. (Contact typically via Flint Global corporate channels)
Social Media: No separate public profiles beyond LinkedIn known

This profile highlights Benoît Roussel as a key European lobbyist representing complex UK and international corporate interests via Flint Global, navigating EU policy landscapes through high-level political advocacy and regulatory strategy.