Jeroen BENNING

Jeroen Benning is a Director at Brunswick Group, a leading global communications and public affairs consultancy with a strong presence in Brussels and extensive networks across Europe. He specializes in cross-border public and regulatory affairs support, focusing on high-stakes issues such as geopolitical challenges and EU regulations. With a robust background that includes over a decade of political experience in the Netherlands and leadership roles such as Head of Public Affairs and Communications at Insurance Europe, Jeroen offers clients expertise in managing litigation, reputational issues, and digital political campaigns across Europe. His knowledge extends to navigating complex EU political landscapes, leveraging an extensive network both in Brussels and his home country, the Netherlands.

Jeroen Benning, through Brunswick Group Limited srl, represents a sophisticated model of lobbying aimed at advancing the interests of clients—often international—in the intricate and highly regulated EU environment. Although centered in Brussels, his lobbying efforts also leverage his Dutch political background, reinforcing his ability to influence EU decision-making in alignment with UK interests when necessary. This includes promoting policies conducive to business environments favorable to UK-based clients, supporting trade, regulatory alignment, and political stability that benefit UK industries operating in Europe.

The true and sometimes subtle aim of his lobbying work for UK interests involves ensuring that EU regulations and political decisions do not disadvantage UK companies post-Brexit, by advocating fair regulatory treatment, market access, and cooperation frameworks within EU institutions. His activities may also involve managing reputational risks and shaping digital communications strategies to foster a positive perception of UK business interests in Europe. By strengthening ties between Brussels political stakeholders and UK entities, Jeroen works to mediate potential political frictions arising from the UK’s EU departure and to sustain beneficial cooperation channels in sectors like insurance, finance, and trade. His lobbying often operates at a blend of overt advocacy and nuanced influence, balancing client needs with European political dynamics.

Jeroen Benning’s lobbying portfolio includes extensive engagement with EU policymakers, regulators, and key political figures across Brussels, the Netherlands, and broader EU member states. As a seasoned public affairs professional, he has led and participated in numerous high-level meetings and campaigns designed to influence EU regulatory decisions affecting client interests. His work includes running digital political campaigns and supporting litigation-related reputational efforts for international clients.

Among his activities, Jeroen has reportedly collaborated with political actors at the European Parliament, EU Commission officials, and national government representatives in the Netherlands and Belgium to shape policy outcomes supportive of client goals. For example, during his tenure at Insurance Europe and later at Brunswick, he engaged in dialogues that influenced insurance and financial regulatory reforms within the EU, ensuring that these remain consistent with competitive and operational conditions favorable to UK and international firms. These meetings often precede or coincide with critical EU legislative developments, showing a direct correlation between the advocacy efforts and policy outcomes.

His engagement also includes strategic communications to manage public perception and digital campaigning to build a broader coalition of support within EU institutions. This multifaceted approach highlights how meetings with politicians are integrated into wider lobbying strategies resulting in legislative adjustments and improved market access beneficial to the clients represented.

LinkedIn: Jeroen Benning LinkedIn
Firm Website: Brunswick Group Official Site
Location: Brussels Metropolitan Area
Email/Phone: Not publicly disclosed (typical for senior public affairs professionals)
Professional Network: 500+ LinkedIn connections, extensive contacts within EU institutions and Brussels political circles.