Laura BOSIO is a recognized lobbyist accredited with the European Parliament, working on behalf of British American Tobacco (BAT), a leading multinational consumer goods company headquartered in the UK. BAT is committed to transitioning from traditional cigarettes to smokeless alternatives, aiming to be predominantly smokeless by 2035. Laura BOSIO’s lobbying activities are focused on tobacco-related regulatory issues, including EU directives on tobacco products, advertising, excise duties, customs, and tobacco control frameworks. Her role includes advocating BAT’s interests in complex legislative environments within the EU, engaging with high-level officials, and addressing policies that affect the tobacco industry’s regulatory landscape. BOSIO’s work supports BAT’s strategic aim of balancing business interests with evolving public health regulations, building a “Better Tomorrow” narrative while maintaining corporate viability in a politically sensitive sector