Reports

Marta GOSTYNSKA

Marta GOSTYNSKA

Marta Gostynska is a seasoned EU policy and advocacy advisor specializing in European climate and energy legislation, currently working with Shell Companies in Brussels. With a background in think tank research and advocacy campaigns in London, she has developed a nuanced understanding of the intersection between business interests and European policymaking. Her role at Shell involves monitoring, analyzing, and influencing legislative developments related to energy, climate, and sustainability within the European Union. Gostynska is recognized for her strategic approach to stakeholder engagement, leveraging her expertise to bridge the gap between corporate priorities and regulatory frameworks. Her professional journey reflects a commitment to advancing constructive dialogue between industry and policymakers, aiming to shape policies that balance economic growth, energy security, and environmental responsibility. Through her work, she has established herself as a credible interlocutor in high-level discussions, contributing to Shell’s advocacy efforts on issues such as hydrogen, energy transition, and clean energy investments. Her engagement in multiple high-profile meetings with EU officials underscores her active role in shaping the European energy agenda

Marta Gostynska, as part of Shell Companies’ Brussels-based public affairs team, plays a pivotal role in advocating for energy policies that align with both Shell’s business interests and the strategic priorities of the United Arab Emirates (UAE), a key player in the global energy market. While Shell’s official lobbying focus is on advancing its corporate agenda—such as promoting hydrogen, supporting the energy transition, and ensuring a favorable investment climate—her work indirectly supports the UAE’s interests by advocating for policies that facilitate the continued relevance of oil and gas in Europe’s energy mix.

Shell has a vested interest in maintaining strong ties with energy-exporting countries like the UAE, which is a major supplier of hydrocarbons and a significant investor in global energy infrastructure. Gostynska’s lobbying efforts include promoting the integration of hydrogen and low-carbon fuels—areas where the UAE is actively investing to diversify its energy portfolio and enhance its role in the post-oil economy. By engaging with EU policymakers on regulatory frameworks for hydrogen, Gostynska helps create market conditions that benefit both Shell and its strategic partners, including the UAE.

Her advocacy also extends to ensuring that EU energy security strategies recognize the importance of diversified supply sources, including those from the Gulf region. This aligns with the UAE’s objective to position itself as a reliable partner for Europe’s energy transition, offering not only oil and gas but also emerging solutions like blue and green hydrogen. Through her participation in high-level roundtables and policy discussions, Gostynska articulates the benefits of maintaining open channels with suppliers from the Middle East, subtly reinforcing the UAE’s geopolitical and economic interests in the EU energy landscape.

Moreover, her work involves monitoring legislative developments that could impact the UAE’s ability to export energy to Europe, such as carbon border adjustment mechanisms and sustainability criteria for imported fuels. By providing Shell’s perspective on these issues, Gostynska indirectly advocates for regulatory approaches that do not disadvantage non-EU suppliers, thereby supporting the UAE’s market access and competitiveness.

In summary, while her lobbying is officially on behalf of Shell, Marta Gostynska’s activities contribute to shaping an EU policy environment that is conducive to continued and expanded energy cooperation with the UAE, advancing both Shell’s and the UAE’s long-term interests in the European market

Marta Gostynska’s lobbying activities are characterized by active engagement in high-level meetings with EU policymakers, focusing on critical issues such as hydrogen, energy transition, and clean energy investments. These activities are designed to influence legislative and regulatory outcomes in ways that support Shell’s—and by extension, the UAE’s—strategic interests.

Key meetings attended by Gostynska include:

  • 26 April 2024, Brussels: Hydrogen Cabinet meeting with the Cabinet of Vice-President Maroš Šefčovič. This meeting focused on the development of hydrogen policy in the EU, a sector where both Shell and the UAE are investing heavily. The outcomes of such meetings often inform the EU’s approach to hydrogen infrastructure and market regulation, directly impacting the competitiveness of UAE-backed projects.

  • 16 April 2024, Brussels: IOGP Roundtable with the Cabinet of Vice-President Maroš Šefčovič. Participation in this roundtable allowed Shell to advocate for balanced policies on oil and gas, ensuring that the transition to renewables does not undermine energy security. The UAE, as a major oil exporter, benefits from policies that recognize the ongoing role of hydrocarbons during the transition period.

  • 14 March 2024, Washington DC: Energy market discussions with DG Energy, attended by Ditte Juul Jørgensen. These transatlantic dialogues help shape EU energy market strategies, influencing import policies and investment flows that are relevant to UAE interests.

  • 5 February 2024, Online: High-Level Roundtable with Suppliers, Cabinet of Vice-President Maroš Šefčovič. This meeting brought together key energy suppliers, including those from the Middle East, to discuss supply chain resilience and investment needs. The outcomes support a diversified supplier base, aligning with the UAE’s goal to remain a key energy partner for Europe.

  • 30 January 2024, Brussels: Energy transition trends forecasting and investment climate, Cabinet of Commissioner Kadri Simson. Here, Gostynska contributed to discussions on regulatory certainty and investment incentives, which are critical for attracting UAE investment in European energy projects.

  • 21 March 2023, Brussels: Presentation of Shell Energy Security Scenarios 2030. This meeting with the Cabinet of Commissioner Kadri Simson focused on the outlook for gas markets, providing a platform to highlight the importance of stable and diversified gas supplies, including from the UAE.

  • 23 February 2023, Brussels: Clean energy investments of Shell, Cabinet of Executive Vice-President Frans Timmermans. Advocacy here centered on supporting policies that facilitate cross-border investments in clean energy, a priority for both Shell and the UAE.

  • 20 December 2022, Videoconference: EU Energy Platform meetings with multiple stakeholders, including major European and non-European energy companies. These sessions influenced the EU’s approach to energy procurement and platform governance, ensuring continued access for UAE energy exports.

The cumulative effect of these meetings is evident in the EU’s evolving policy landscape, which increasingly accommodates diversified energy sources, supports hydrogen development, and incentivizes foreign investment in clean energy infrastructure. Gostynska’s consistent presence in these discussions underscores her influence in shaping outcomes that align with both Shell’s and the UAE’s strategic objectives.

For direct professional inquiries, the most reliable contact method is via her LinkedIn profile or through Shell’s official channels.

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