Ms Lahmar-Savage’s lobbying activities are both extensive and visible in the European policy arena. Her leadership in coalition-building, advocacy campaigns, and high-level events has established her as a respected figure among policymakers, particularly those dealing with regulatory and digital economy dossiers. She has played pivotal roles in the Together Against Counterfeiting (TAC) Alliance, which brings together close to 100 companies and more than 20 trade associations, with a core mission to steer and influence EU legislation on intellectual property and anti-counterfeiting measures.
A hallmark of her lobbying has been the orchestration of joint statements and open letters addressed to the European Parliament and Council, urging stronger “Know Your Business Customer” (KYBC) rules and more robust enforcement measures in the Digital Services Act (DSA). These efforts required detailed negotiations with relevant EU parliamentary committees and direct bilateral meetings with key Members of the European Parliament (MEPs) and Council representatives. By securing the collective endorsement of dozens of business, consumer, and civil society organizations, Lahmar-Savage influenced amendments and refinements to legislative drafts that better reflected UK industry concerns—particularly around e-commerce, market access, and brand protection in Europe.
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Organizing roundtables and closed-door workshops attended by MEPs, European Commission officials, and Council attachés.
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Leading advocacy days that involved one-to-one meetings with committee rapporteurs, shadow rapporteurs, and senior staffers in the European Parliament.
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Supporting the drafting of policy briefs, technical notes, and stakeholder submissions focusing on how proposed changes would impact the competitiveness of UK businesses within the EU.
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Coordinating joint campaigns with policy think tanks and industry groups to create a united front on issues overlapping UK and EU interests.
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Mobilizing press campaigns and public petitions directed at both EU and national government stakeholders in support of favorable outcomes for the UK.
Significant milestones include successful advocacy that contributed to the extension of the “trusted flagger” designation to individual rightsholders and broader notification obligations for platforms selling counterfeit goods—both measures with direct relevance for British brands operating across Europe. These interventions have resulted in tangible legislative advancements and set stronger frameworks for ongoing UK-EU regulatory cooperation, bolstering the influence of both UK-linked organizations and their European partners