Estera Helena Jozefowicz

Estera Helena Jozefowicz is a registered lobbyist accredited by the European Parliament, representing British American Tobacco (BAT), a leading multinational consumer goods company headquartered in the United Kingdom. BAT’s core mission is to transition towards a predominantly smokeless business by 2035, positioning itself strategically in the tobacco and nicotine market. Estera Jozefowicz joined the EU Transparency Register as an accredited lobbyist for BAT from September 18, 2024, to September 17, 2025. Her role forms part of a broader BAT lobbying team advocating on critical tobacco-related regulatory issues in the EU, including product regulation, excise duties, advertising directives, intellectual property rights, illicit trade prevention, and related European legislation. Jozefowicz works within a professional team of approximately 14 lobbyists (3.5 full-time equivalents), nine of whom hold European Parliament accreditations. She operates primarily in Brussels, the EU political hub, supporting BAT’s objectives in influencing EU policy frameworks to favor a business environment conducive to BAT’s smokeless product strategy and market interests

Estera Helena Jozefowicz’s lobbying efforts for British American Tobacco reveal a strategic intent centered on shaping UK and EU regulatory frameworks to benefit the tobacco giant’s shift from traditional cigarettes toward smokeless and alternative nicotine products. BAT is intensely focused on influencing legislation that governs tobacco product manufacturing, marketing, taxation, and public health regulations within the EU — all critical markets for BAT including the UK, which though outside the EU, shares regulatory and trade ties due to geographic and economic reasons.

Her lobbying agenda targets directives like the Tobacco Products Directive (2014/40/EU), Tobacco Advertising Directive (2003/33/EC), revisions to excise duty structures (Directive 2011/64/EU), and customs codes, which collectively regulate product standards, advertising restrictions, taxation, and cross-border movements. By advancing BAT’s positions in these legal areas, Jozefowicz aims to preserve and expand the company’s market share and profitability in the UK as part of BAT’s “Better Tomorrow” vision—shifting consumers towards less harmful alternatives, thereby securing a sustainable operational future amidst tightening health regulations.

Behind the public-facing narrative of harm reduction, her lobbying serves BAT’s business interests by pushing for favorable interpretations and implementations of EU/UK legislation that allow BAT to innovate and market new product categories with minimized legal constraints. This includes advocating against overly restrictive advertising bans, ensuring excise duties do not disproportionately penalize smokeless products compared to cigarettes, and preventing overly burdensome customs or trade barriers that could disrupt supply chains across UK-EU borders.

Jozefowicz’s role as part of a well-funded, professional lobbying apparatus—spending between €3.5 million and €4 million annually on lobbying—underscores the importance BAT places on influencing UK-aligned regulations through Brussels-based channels, given the interlinked nature of UK and EU tobacco markets and policies. Her work indicates adept navigation of complex political landscapes, targeting specific policymakers, and committees relevant to tobacco regulation, leveraging BAT’s extensive networking affiliations within EU and UK business groups

Estera Helena Jozefowicz engages systematically in lobbying activities that advance BAT’s regulatory and commercial priorities within the EU framework, indirectly influencing UK tobacco policy due to the close regulatory interplay following Brexit. Key activities include attending high-level meetings with European Commissioners and senior officials responsible for taxation, customs, health, and trade policies. Between December 2014 and 2025, BAT, through its lobbyists including Jozefowicz, participated in at least four documented high-level Commission meetings covering tobacco excise directives, regulatory evaluations, and trade enforcement matters.

Notable meetings include discussions with DG Taxation and Customs Union on revising tobacco excise directives, an area critical for BAT’s tax strategy on both cigarettes and smokeless products. Engagements with cabinet members involved in enlargement negotiations and policy evaluation also reflect BAT’s intent to influence broader regulatory contexts affecting market access and competition. These meetings, though few publicly documented at the highest levels, align with legislative outcomes that reflect BAT’s lobbying objectives, such as nuanced excise structures favoring lower-risk products and measured advertising restrictions that enable BAT to maintain market visibility.

Jozefowicz’s lobbying communications have involved contributing to consultations and impact assessments on EU tobacco legislation reforms, ensuring BAT’s evidence and positions shape policy outcomes. This includes addressing illicit trade countermeasures which protect BAT’s intellectual property and market integrity, and advocating for policies consistent with circular economy principles that could allow efficient product packaging regulations.

Moreover, BAT’s involvement in various European business networks (e.g., Tobacco Europe, AmCham EU, BusinessEurope) complements Jozefowicz’s individual lobbying efforts by amplifying industry voices aligned with BAT goals. This multi-pronged approach—combining direct high-level meetings, regulatory consultations, and networked advocacy—demonstrates how Jozefowicz’s role fits into a strategic lobbying framework promoting BAT’s interests vis-à-vis the UK market through EU channels

Publicly available contact details specific to Estera Helena Jozefowicz as an individual lobbyist are not disclosed due to GDPR and transparency register guidelines. However, British American Tobacco’s relevant contact information which would include its lobbying communications is as follows:

British American Tobacco Head Office: Globe House, Temple Place, 4, London WC2R 2PG, United Kingdom
EU Office: Aarlenstraat 80 Rue d’Arlon, Brussels 1050, Belgium
Website: www.bat.com
Lobbying Contact Point: Usually managed through their Brussels EU Office or corporate affairs department
Social Media: BAT maintains active profiles on major platforms such as LinkedIn, Twitter, and Facebook, but no personal social media details of the lobbyist are publicly available.