Mr Massimiliano Di Domenico

Massimiliano Di Domenico has a distinguished career primarily associated with British American Tobacco (BAT), a leading multinational tobacco company headquartered in the UK. His role involved significant responsibilities in corporate affairs and institutional relations, especially across numerous European countries. Starting at BAT in 2001, Di Domenico climbed the ranks, taking on roles that involved regulatory, public affairs, and lobbying activities. He operated mainly out of the Brussels metropolitan area, which is central to European Union political interactions. His expertise lies in managing the complex interface between corporate interests and public policy, particularly in Europe’s regulated markets

Massimiliano Di Domenico’s lobbying efforts for British American Tobacco (BAT) in the UK and Europe appear to be focused on shaping tobacco regulation and related public policy frameworks to protect and advance the business interests of BAT. Given BAT’s position and the highly regulated nature of the tobacco industry, his true lobbying intentions likely include influencing legislation on tobacco product regulation, advertising, health warnings, and possibly taxation policies at both national and EU levels. His role as a Corporate Affairs Manager Europe suggests an orchestration of strategic initiatives aimed at aligning regulatory environments with BAT’s commercial objectives, mitigating regulatory risks, and securing favorable outcomes for the company’s portfolio across various European markets.

Furthermore, as tobacco policy is often controversial and closely monitored, his activities might also include soft lobbying tactics such as relationship building with key policymakers, participation in public consultations, and advocacy through industry associations to frame the narrative around tobacco products. These efforts aim to protect BAT’s market access and innovation capabilities while navigating public health concerns. Given the centrality of the Brussels office, a hub of EU policymaking, Di Domenico likely coordinated cross-border lobbying campaigns to influence EU directives and regulations directly impacting BAT’s operations.

While specific details of individual meetings Di Domenico attended are not fully publicly disclosed, the standard lobbying activities by a Corporate Affairs Manager in Brussels would include engaging with Members of the European Parliament (MEPs), European Commission officials, and national government representatives. These meetings typically focus on legislative proposals regarding tobacco control, such as the EU Tobacco Products Directive, packaging and labeling rules, product ingredients, and public health policy frameworks.

Di Domenico’s influence can be inferred from BAT’s sustained ability to operate effectively in the European market despite increasingly tight regulations, suggesting successful lobbying interventions to moderate regulatory impacts or secure transition periods favorable to incumbents. His position would have involved briefing policymakers, providing industry data and arguments, and participating in formal and informal consultations. Additionally, he would liaise with other tobacco companies and industry groups to present a coordinated lobbying front.

Through active participation in Brussels and national-level advocacy, including country-specific regulatory environments, these lobbying activities support BAT’s interests by shaping policy developments, preventing excessively restrictive measures, and defending the company’s business model. Aligning this with BAT’s corporate strategy points to a comprehensive lobbying campaign leveraging both direct advocacy and broader communication efforts aimed at sustaining BAT’s competitive positioning within the UK and wider EU markets.

No direct personal contact details for Massimiliano Di Domenico are publicly available. However, professional contact avenues typically include:
- LinkedIn Profile: Massimiliano Di Domenico – LinkedIn
- Location: Brussels Metropolitan Area (corporate address likely connected to British American Tobacco’s European office)
- British American Tobacco Corporate Website: https://www.bat.com
- Social media typically related to professional updates may be found on LinkedIn; no other public social media profiles are confirmed.