Ralf Ploufmann Olsen is a corporate affairs manager and key contact person associated with British American Tobacco Latvia, which is part of the larger British American Tobacco (BAT) group, a multinational tobacco company with operations across over 60 markets. BAT is a significant player in the global tobacco industry and has a controversial position due to the health impacts associated with tobacco products. The company takes a responsible approach publicly, focusing on sustainable business practices across its supply chain from tobacco cultivation to consumer products. Ralf Ploufmann Olsen, as a contact person for BAT Latvia, is involved in corporate affairs likely including lobbying and regulatory engagement on behalf of the interests of BAT as it navigates complex regulations in the tobacco sector, particularly in the European context