Ms Adriana Jalba

Ms. Adriana Jalba is a seasoned corporate advisor and lobbyist with extensive experience in the sphere of regulatory and chemical control policy within the European Union and international contexts. She served as Science & External Affairs representative for British American Tobacco (BAT) from September 2021 to February 2023, stationed in Brussels, the hub of EU political affairs. Ms. Jalba’s professional journey encompasses advisory roles in chemical regulations, environmental advocacy, and regulatory compliance, reflecting her deep expertise in navigating complex policy frameworks that impact multinational corporations. Her background as Director of Advocacy lobbying experience in chemicals, circular economy, product policies, and sustainability shows her proficiency in influencing legislative processes to align with corporate interests. This expertise has been leveraged by BAT to navigate regulatory challenges and advocate for business-friendly policies within the European regulatory landscape.

Ms. Jalba’s lobbying work for British American Tobacco is embedded within her strategic role in Science & External Affairs, where her primary objective involved aligning BAT’s corporate interests with evolving regulatory frameworks. Lobbying for BAT extends beyond direct tobacco product issues to a broader context of chemical regulation, sustainability, and product policy in Europe. By engaging with emerging regulatory topics such as chemicals in the circular economy, eco-design, eco-labels, REACH (EU’s chemical regulation), and plastics recycling, she sought to shape policy outcomes that potentially reduce regulatory burdens on BAT’s operations and product portfolios. This multi-faceted approach indicates a true and layered intention: while publicly focusing on compliance and sustainability, the underlying goal is to influence regulatory detail to maintain market access and control costs for BAT across EU member states.
Her previous roles in chemical advocacy—monitoring regulations, providing technical advice, stakeholder mapping, and managing advocacy campaigns—highlight her comprehensive approach to lobbying: influencing legislation and regulatory discourse at various levels including scientific, legal, and political spheres. For BAT, this means steering policy discussions on harmful product classification, environmental compliance, and corporate responsibility in ways that safeguard BAT’s business model. Ms. Jalba’s involvement in global chemicals management forums also suggests efforts to harmonize regulations internationally, which benefits BAT by simplifying compliance across jurisdictions. This strategic, multilayered lobbying effort reflects an intent not only to protect BAT’s current market but to embed corporate interests into the fabric of regulatory systems in Europe and beyond.

During her tenure, Ms. Jalba participated in numerous advocacy efforts involving meetings, consultations, and working groups with European Commission bodies, the European Chemicals Agency (ECHA), and other EU policymakers. She engaged in high-level expert working groups addressing technical, scientific, and legal aspects of chemical regulations—such as hazard assessment, compliance strategies, and classification regimes—that directly impact product approval and market availability for BAT.
For example, through active involvement in discussions on REACH data dissemination, persistent organic pollutants, and the circular economy directives, Ms. Jalba contributed to shaping EU policies that affect both consumer safety regulations and environmental standards. These activities translate into outcomes where BAT managed to sustain or adapt its product offerings under evolving EU frameworks, likely mitigating potential market restrictions or additional regulatory costs.
Her advocacy extended into global regulatory dialogues, including liaising with the OECD and UNEP, facilitating BAT’s alignment with international product stewardship standards.
While specific meetings with individual EU politicians may not be publicly detailed, her work with regulatory agencies and expert groups evidences a consistent pipeline of influence on policymaking. The resultant developments—such as delayed or nuanced implementation of certain chemical restrictions—reflect an impact traceable to concerted lobbying efforts involving Ms. Jalba and her team.

Public contact details specific to Ms. Adriana Jalba are limited in the public domain. However, the following are known professional contacts and presence:

LinkedIn Profile: Adriana Jalba (Brussels area) — a corporate and regulatory affairs advisor profile.
Professional affiliation: Formerly affiliated with British American Tobacco (BAT) during 2021–2023, based in Brussels, Belgium.
Email/Phone: Not publicly disclosed for privacy reasons.
No official personal social media profiles or websites dedicated exclusively to Ms. Jalba are publicly documented.
British American Tobacco Corporate Website (for corporate contact): www.bat.com